lego campaign

Campaign, Conception, Cross-Media

The concept for the campaign is based on a photography contest in which mainly children can participate. Using Lego bricks and self-made pictures, a story is told in which the built objects are incorporated into the environment of your home city. With this campaign we want to show that anyone can be part of a better future. A future that you can create yourself.

In collaboration with Raik Andreßen



For the campaign we have decided on two main colors that are already associated with Lego to underline the reference.

For the fonts, we create a pleasant contrast with Larken as the headline font and Basic Sans as the body text font. This way we don’t stand out too much from Lego and at the same time have an independent design element.